Strategy and management of industrial brands : business to business products and services /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Kluwer Academic Publishers,
[2001]
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| Subjects: |
| Item Description: | Translation of: Stratégie et gestion de la marque industrielle. |
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| Physical Description: | xvii, 398 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages 379-384) and indexes. |
| ISBN: | 0792379705 (alk. paper) |