Malaval, P., & Bénaroya, C. (2001). Strategy and management of industrial brands: Business to business products and services. Kluwer Academic Publishers.
Chicago Style (17th ed.) CitationMalaval, Philippe, and Christophe Bénaroya. Strategy and Management of Industrial Brands: Business to Business Products and Services. Boston: Kluwer Academic Publishers, 2001.
MLA (9th ed.) CitationMalaval, Philippe, and Christophe Bénaroya. Strategy and Management of Industrial Brands: Business to Business Products and Services. Kluwer Academic Publishers, 2001.
Warning: These citations may not always be 100% accurate.