APA (7th ed.) Citation

Tseng, M. M., & Piller, F. T. (2003). The customer centric enterprise: Advances in mass customization and personalizaton. Springer.

Chicago Style (17th ed.) Citation

Tseng, Mitchell M., and Frank T. Piller. The Customer Centric Enterprise: Advances in Mass Customization and Personalizaton. Berlin ; New York: Springer, 2003.

MLA (9th ed.) Citation

Tseng, Mitchell M., and Frank T. Piller. The Customer Centric Enterprise: Advances in Mass Customization and Personalizaton. Springer, 2003.