Cover Image

Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /

Bibliographic Details
Other Authors: Galician, Mary-Lou
Format: Book
Language:English
Published: New York : Best Business Books, [2004]
Subjects:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.
Online Access:Table of contents
Table of Contents:
  • From the guest editor
  • The practice of product placement
  • Controls on product placement
  • Case studie of product placement
  • Commentary
  • Interviews
  • Media review
  • Roundtable
  • Resource guide.