Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /

Bibliographic Details
Other Authors:	Galician, Mary-Lou
Format:	Book
Language:	English
Published:	New York : Best Business Books, [2004]
Subjects:	Product placement in mass media. Subliminal advertising > United States. Advertising > Moral and ethical aspects.
Online Access:	Table of contents

Table of contents

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