Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /

Advertising and new media /
by: Spurgeon, Christina
Published: (2008)

Behind the screens : Hollywood goes hypercommercial.
Published: (2015)

Analyzing the effectiveness of product placement in video games using an experimental design /
by: Marti Parreno, Jose
Published: (2019)

The psychology of entertainment media : blurring the lines between entertainment and persuasion /
Published: (2012)

The psychology of entertainment media : blurring the lines between entertainment and persuasion /
Published: (2004)

The secret sales pitch : an overview of subliminal advertising /
by: Bullock, August
Published: (2004)

Branded content : the fateful merging of media and marketing /
by: Hardy, Jonathan, 1963-
Published: (2022)

Subliminal persuasion : influence & marketing secrets they don't want you to know /
by: Lakhani, Dave, 1965-
Published: (2008)

The ad and the id : sex, death and subliminal advertising /
Published: (1992)

The age of manipulation : the con in confidence, the sin in sincere /
by: Key, Wilson Bryan, 1925-2008
Published: (1989)

Branded women in U.S. television : when people become corporations /
by: Bjelskou, Peter
Published: (2015)

Stranger Things have happened : digital marketing lessons from the Eggo-Netflix collaboration /
by: O'Donnell, Rebecca Hemmert, et al.
Published: (2020)

Business and social media in the Middle East : strategies, best practices and perspectives /
Published: (2020)

Engaging consumers through branded entertainment and convergent media /
Published: (2015)

Social media branding for small business : the 5-sources model : a manifesto for your branding revolution /
by: Davis, Robert, 1967-
Published: (2015)

The new ad media reality : electronic over print /
by: White, Barton
Published: (1993)

Advertising in the broadcast and cable media /
by: Heighton, Elizabeth J.
Published: (1984)

Advertising, promotion, and new media /
Published: (2005)

Does it pay to be real? : Understanding authenticity in TV advertising.
Published: (2019)

The conversation manager : the power of the modern consumer, the end of the traditional advertiser /
by: Van Belleghem, Steven
Published: (2010)

Mediaweek.
Published: (1991)

The 30-second storyteller : the art and business of directing commercials /
by: Richter, Thomas
Published: (2007)

Forbes critical mass.
Published: (1999)

Marketing channels : infomercials, and the future of televised marketing /
by: Evans, Craig Robert
Published: (1994)

Cross-media promotion /
by: Hardy, Jonathan, 1963-
Published: (2010)

Consumer seduction : from romance to reality /
Published: (1992)

The effects of social media advertising in China : theory, practices and implications /
by: Xuan, Changchun, 1981-
Published: (2023)

Brand Mascots : And Other Marketing Animals.
by: Brown, Stephen
Published: (2014)

Audience economics : media institutions and the audience marketplace /
by: Napoli, Philip M.
Published: (2003)

The handbook of radio publicity and promotion.
by: MacDonald, Jack
Published: (1970)

The clam-plate orgy, and other subliminals the media use to manipulate your behavior /
by: Key, Wilson Bryan, 1925-2008
Published: (1980)

The best of broadcast commercials /
Published: (2003)

The best of broadcast commercials /
Published: (1992)

How much do brands pay to be in movies? /
Published: (2013)

A subliminal manipulation of the Extended Parallel Process Model /
by: Stephenson, Michael Taylor
Published: (1993)

Advertising on the Internet /
by: Zeff, Robbin Lee
Published: (1999)