Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Best Business Books,
[2004]
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| Subjects: | |
| Online Access: | Table of contents |
| Item Description: | Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004. |
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| Physical Description: | 288 pages : illustrations (some color) ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0789025345 (hard cover : alk. paper) 0789025353 (soft cover : alk. paper) |