The pirate inside : building a challenger brand culture within yourself and your organization /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex ; Hoboken, N.J. :
John Wiley & Sons,
[2004]
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| Subjects: | |
| Online Access: | Table of contents |
| Physical Description: | xii, 336 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages [324]-329) and index. |
| ISBN: | 0470860820 (cloth : alk. paper) |