The pirate inside : building a challenger brand culture within yourself and your organization /

Bibliographic Details
Main Author:	Morgan, Adam, 1969-
Format:	Book
Language:	English
Published:	Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, [2004]
Subjects:	Brand name products > Management. Brand name products > Psychological aspects. Brand name products > Planning. Creative ability in business. Corporate culture.
Online Access:	Table of contents

Table of contents

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