Cover Image

Handbook of market segmentation : strategic targeting for business and technology firms /

Bibliographic Details
Main Author: Weinstein, Art
Format: Book
Language:English
Published: New York : Haworth Press, [2004]
Edition:3rd ed.
Series:Haworth series in segmented, targeted, and customized marketing.
Subjects:
Market segmentation.
Psychographics.
Online Access:Table of contents
Description
Physical Description:xviii, 241 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references (pages 225-232) and index.
ISBN:0789021560 (alk. paper)
0789021579 (soft : alk. paper)