Handbook of market segmentation : strategic targeting for business and technology firms /

Bibliographic Details

Main Author:	Weinstein, Art
Format:	Book
Language:	English
Published:	New York : Haworth Press, [2004]
Edition:	3rd ed.
Series:	Haworth series in segmented, targeted, and customized marketing.
Subjects:	Market segmentation. Psychographics.
Online Access:	Table of contents