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The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry /

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Bibliographic Details
Main Author: Holweg, Matthias
Other Authors: Pil, Frits K.
Format: Book
Language:English
Published: Cambridge, Mass. : MIT Press, [2004]
Subjects:
Automobiles > Marketing.
Consumer satisfaction.
Automobile industry and trade.
Automobile industry and trade > United States.

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Call Number: HD9710.A2 H65 2004
 
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HD9710.A2 H65 2004 Available