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Data mining techniques : for marketing, sales, and customer relationship management /

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Bibliographic Details
Main Author: Berry, Michael J. A.
Other Authors: Linoff, Gordon
Format: Book
Language:English
Published: Indianapolis : Wiley, [2004]
Edition:2nd ed.
Subjects:
Data mining.
Marketing > Data processing.
Business > Data processing.
Online Access:Table of contents
Description
Item Description:Includes index.
Physical Description:xxv, 643 pages : illustrations, 1 map ; 24 cm.
ISBN:0471470643 (paper/website)