Data mining techniques : for marketing, sales, and customer relationship management /

Bibliographic Details
Main Author:	Berry, Michael J. A.
Other Authors:	Linoff, Gordon
Format:	Book
Language:	English
Published:	Indianapolis : Wiley, [2004]
Edition:	2nd ed.
Subjects:	Data mining. Marketing > Data processing. Business > Data processing.
Online Access:	Table of contents

Table of contents

West Campus Library: Stacks