Superior customer value in the new economy : concepts and cases /

Bibliographic Details
Main Author: Johnson, William C. (William Charles), 1954-
Other Authors: Weinstein, Art
Format: Book
Language:English
Published: Boca Raton, FL : St. Lucie Press, 2004.
Edition:2nd ed.
Subjects:
Description
Item Description:Revised edition of: Designing and delivering superior customer value / Art Weinstein and William C. Johnson. 1999.
Physical Description:xix, 434 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1574443569 (alk. paper)