Cover Image

Rising tide : lessons from 165 years of brand building at Procter & Gamble /

Bibliographic Details
Main Author: Dyer, Davis
Other Authors: Dalzell, Frederick, Olegario, Rowena
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, [2004]
Subjects:
Procter & Gamble Company > History.
Brand name products > United States > Case studies.
Product management > United States > Case studies.
Soap trade > United States > History.
Online Access:Table of contents
Description
Physical Description:x, 467 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm.
Bibliography:Includes bibliographical references (pages 429-453) and index.
ISBN:1591391474