Rising tide : lessons from 165 years of brand building at Procter & Gamble /

Bibliographic Details
Main Author:	Dyer, Davis
Other Authors:	Dalzell, Frederick, Olegario, Rowena
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [2004]
Subjects:	Procter & Gamble Company > History. Brand name products > United States > Case studies. Product management > United States > Case studies. Soap trade > United States > History.
Online Access:	Table of contents

Table of contents

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