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Testing, testing, 1, 2, 3 : raise more money with direct mail tests /

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Bibliographic Details
Main Author: Warwick, Mal
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: San Francisco : Jossey-Bass, [2003]
Series:Jossey-Bass nonprofit and public management series.
Subjects:
Direct-mail fund raising.
Testing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xxii, 250 pages
Bibliography:Includes bibliographical references (pages 237-239) and index.
ISBN:0787971413 (electronic bk.)