Testing, testing, 1, 2, 3 : raise more money with direct mail tests /

Bibliographic Details

Main Author:	Warwick, Mal
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	San Francisco : Jossey-Bass, [2003]
Series:	Jossey-Bass nonprofit and public management series.
Subjects:	Direct-mail fund raising. Testing. Electronic books.
Online Access:	Connect to the full text of this electronic book