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The art & science of interpreting market research evidence /

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Bibliographic Details
Main Author: Smith, D. V. L. (David Van Lloyd)
Other Authors: Fletcher, J. H.
Format: Book
Language:English
Published: Chichester, West Sussex, Eng. ; New York : Wiley, [2004]
Subjects:
Marketing research.
Qualitative research.
Statistics.
Online Access:Publisher description
Table of contents
Description
Physical Description:x, 236 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references (pages [225]-228) and index.
ISBN:0470844248 (hc : alk. paper)