The art & science of interpreting market research evidence /

Bibliographic Details

Main Author:	Smith, D. V. L. (David Van Lloyd)
Other Authors:	Fletcher, J. H.
Format:	Book
Language:	English
Published:	Chichester, West Sussex, Eng. ; New York : Wiley, [2004]
Subjects:	Marketing research. Qualitative research. Statistics.
Online Access:	Publisher description Table of contents