Winning at new products : accelerating the process from idea to launch /

Bibliographic Details

Main Author:	Cooper, Robert G. (Robert Gravlin), 1943-
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Cambridge, Mass. : Perseus Pub., [2001]
Edition:	3rd ed.
Subjects:	New products. Electronic books.
Online Access:	Connect to the full text of this electronic book