Firebrands : building brand loyalty in the Internet age /

Bibliographic Details

Main Author:	Moon, Michael (Michael Jay)
Corporate Author:	NetLibrary, Inc
Other Authors:	Millison, Doug
Format:	eBook
Language:	English
Published:	Berkeley, Calif. : Osborne/McGraw-Hill, 2000.
Subjects:	Internet marketing. Brand loyalty. Brand choice. Web site development. Electronic books.
Online Access:	Connect to the full text of this electronic book