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The impact of 2001 Super Bowl sponsorship on consumer purchase intention relative to corporate image and prior use /

Bibliographic Details
Main Author: Johnston, Janice
Format: Thesis Microform Book
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; 2001.
Subjects:
Television advertising > United States.
Super Bowl.
Sports sponsorship > United States.

Evans: Microforms Fiche (3rd floor)

Holdings details from Evans: Microforms Fiche (3rd floor)
Call Number: GV956.2.S8 J64 2001a
 
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GV956.2.S8 J64 2001a Available