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The fundamentals and practice of marketing /

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Bibliographic Details
Main Author: Wilmshurst, John
Corporate Author: NetLibrary, Inc
Other Authors: Mackay, Adrian
Format: eBook
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 2002.
Edition:4th ed.
Subjects:
Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:viii, 376 pages : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:0585462836 (electronic bk.)