The fundamentals and practice of marketing /

Bibliographic Details

Main Author:	Wilmshurst, John
Corporate Author:	NetLibrary, Inc
Other Authors:	Mackay, Adrian
Format:	eBook
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 2002.
Edition:	4th ed.
Subjects:	Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book