APA (7th ed.) Citation

Wilmshurst, J., & Mackay, A. (2002). The fundamentals and practice of marketing (4th ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Wilmshurst, John, and Adrian Mackay. The Fundamentals and Practice of Marketing. 4th ed. Oxford ; Boston: Butterworth-Heinemann, 2002.

MLA (9th ed.) Citation

Wilmshurst, John, and Adrian Mackay. The Fundamentals and Practice of Marketing. 4th ed. Butterworth-Heinemann, 2002.