Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /
| Main Author: | Gummesson, Evert, 1936- |
|---|---|
| Corporate Author: | NetLibrary, Inc |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann,
2002.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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