Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /

Bibliographic Details
Main Author: Gummesson, Evert, 1936-
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 2002.
Edition:2nd ed.
Subjects:
Online Access:Connect to the full text of this electronic book

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