Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /

Bibliographic Details

Main Author:	Gummesson, Evert, 1936-
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 2002.
Edition:	2nd ed.
Subjects:	Relationship marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book