APA (7th ed.) Citation

Gummesson, E. (2002). Total relationship marketing: Marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm (2nd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Gummesson, Evert. Total Relationship Marketing: Marketing Strategy Moving from the 4Ps--product, Price, Promotion, Place--of Traditional Marketing Management to the 30Rs--the Thirty Relationships--of a New Marketing Paradigm. 2nd ed. Oxford ; Boston: Butterworth-Heinemann, 2002.

MLA (9th ed.) Citation

Gummesson, Evert. Total Relationship Marketing: Marketing Strategy Moving from the 4Ps--product, Price, Promotion, Place--of Traditional Marketing Management to the 30Rs--the Thirty Relationships--of a New Marketing Paradigm. 2nd ed. Butterworth-Heinemann, 2002.