The media handbook : a complete guide to advertising media selection, planning, research, and buying /

Bibliographic Details
Main Author: Katz, Helen E.
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Edition:2nd ed.
Series:LEA's communication series.
Subjects:
Online Access:Connect to the full text of this electronic book