The media handbook : a complete guide to advertising media selection, planning, research, and buying /

Bibliographic Details

Main Author:	Katz, Helen E.
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum, 2003.
Edition:	2nd ed.
Series:	LEA's communication series.
Subjects:	Advertising media planning. Mass media and business. Marketing channels. Electronic books.
Online Access:	Connect to the full text of this electronic book