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The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Bibliographic Details
Main Author: Katz, Helen E.
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Edition:2nd ed.
Series:LEA's communication series.
Subjects:
Advertising media planning.
Mass media and business.
Marketing channels.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xix, 185 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 177-180) and index.
ISBN:1410607550 (electronic bk.)