Market-led strategic change : a guide to transforming the process of going to market /
| Main Author: | |
|---|---|
| Corporate Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
2002.
|
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Previous edition: 1997. Published in association with the Chartered Institute of Marketing. Includes index. Electronic resource. |
|---|---|
| Physical Description: | xvi, 762 pages : illustrations |
| ISBN: | 0585459193 (electronic bk.) |