Market-led strategic change : a guide to transforming the process of going to market /

Bibliographic Details
Main Author:	Piercy, Nigel
Corporate Authors:	Chartered Institute of Marketing, NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Oxford : Butterworth-Heinemann, 2002.
Edition:	3rd ed.
Subjects:	Marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

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