The global market : developing a strategy to manage across borders /

Bibliographic Details
Other Authors:	Quelch, John A., Deshpande, Rohit
Format:	Book
Language:	English
Published:	San Francisco, CA : Jossey-Bass, [2004]
Edition:	1st ed.
Series:	Jossey-Bass business & management series.
Subjects:	Export marketing > Management. International business enterprises > Marketing. Globalization.
Online Access:	Table of contents

Table of contents

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