Cover Image

How to produce successful advertising : a guide to strategy, planning and targeting /

Bibliographic Details
Main Author: Farbey, David
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: London : Kogan Page, 2002.
Edition:3rd ed.
Series:Marketing in action series.
Subjects:
Advertising > Handbooks, manuals, etc.
Advertising campaigns > Handbooks, manuals, etc.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Previous edition: 1998.
Electronic resource.
Physical Description:viii, 200 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (page [195] and index.
ISBN:0585454957 (electronic bk.)