Rolling out new products across international markets : causes of delays /

Bibliographic Details
Main Author:	Chryssochoidis, George
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2004.
Subjects:	New products > Management > Mathematical models. Time to market (New products) > Mathematical models. Product management > Mathematical models. Export marketing > Mathematical models.

Description
Physical Description:	xiv, 249 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages 227-246) and index.
ISBN:	0333794648