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Rolling out new products across international markets : causes of delays /

Bibliographic Details
Main Author: Chryssochoidis, George
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2004.
Subjects:
New products > Management > Mathematical models.
Time to market (New products) > Mathematical models.
Product management > Mathematical models.
Export marketing > Mathematical models.

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Holdings details from Remote Storage
Call Number: HF5415.153 .C47 2004
 
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HF5415.153 .C47 2004 Available