Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing /

Bibliographic Details
Main Author:	Ind, Nicholas
Format:	Book
Language:	English
Published:	London ; Sterling, VA : Kogan Page, 2004.
Edition:	2nd ed.
Subjects:	Brand name products. Business names. Management > Employee participation. Corporate image.
Online Access:	Table of contents

Table of contents

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