Cover Image

Strategic sport marketing /

Bibliographic Details
Main Author: Shilbury, David, 1958-
Other Authors: Quick, Shayne, Westerbeek, Hans, 1965-
Format: Book
Language:English
Published: Crows Nest., N.S.W. : Allen & Unwin, [2003]
Edition:2nd ed.
Subjects:
Sports > Marketing.
Sports sponsorship.
Sports > Economic aspects.
Description
Item Description:Includes index.
Previous edition: 1998.
Physical Description:xii., 340 pages : illustrations ; 23 cm.
Bibliography:Bibliography: pages 317-325.
ISBN:1865089184 (pbk.) :