Understanding green consumer behaviour : a qualitative cognitive approach /

Bibliographic Details
Main Author:	Wagner, Sigmund A., 1966-
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 1997.
Series:	Consumer research and policy series.
Subjects:	Consumer behavior. Green products. Motivation research (Marketing) Motivation (Psychology) Consommateurs > Comportement. Produits écologiques. Motivation, Études de (Marketing) Motivation (Psychologie)

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