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Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

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Bibliographic Details
Main Author: Taylor, David, 1964-
Format: Book
Language:English
Published: Chichester, England ; Hoboken, NJ : J. Wiley, [2004]
Subjects:
Brand name products > Management.
Branding (Marketing)
Brand name products > Valuation > Management.
Product management.
Online Access:Publisher description
Table of contents
Description
Physical Description:xiii, 162 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [151]-153) and index.
ISBN:0470862114 (cloth : alk. paper)