Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

Bibliographic Details
Main Author:	Taylor, David, 1964-
Format:	Book
Language:	English
Published:	Chichester, England ; Hoboken, NJ : J. Wiley, [2004]
Subjects:	Brand name products > Management. Branding (Marketing) Brand name products > Valuation > Management. Product management.
Online Access:	Publisher description Table of contents

Publisher description
Table of contents

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