Pro logo : brands as a factor of progress /

Bibliographic Details
Main Author:	Chevalier, Michel, 1943-
Other Authors:	Mazzalovo, Gerald
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2004.
Subjects:	Brand name products. Brand name products > Management. Corporate image. Logos (Symbols) Consumer behavior. Customer relations.

Description
Item Description:	"First published 2003 in France by Éditions d'Organisation as Pro logo: plaidoyer pour les marques"-- Title page verso.
Physical Description:	xiv, 288 pages, 32 pages of plates : illustrations (some color) ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	1403918252 (cloth)