Pro logo : brands as a factor of progress /

Bibliographic Details
Main Author:	Chevalier, Michel, 1943-
Other Authors:	Mazzalovo, Gerald
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2004.
Subjects:	Brand name products. Brand name products > Management. Corporate image. Logos (Symbols) Consumer behavior. Customer relations.

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