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Diversity in advertising : broadening the scope of research directions /

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Bibliographic Details
Other Authors: Williams, Jerome D., 1947-, Lee, Wei-Na, 1957-, Haugtvedt, Curtis P., 1958-
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology.
Subjects:
Advertising > Psychological aspects.
Communication in marketing.
Consumers > Attitudes.
Online Access:Table of contents
Description
Physical Description:xxi, 447 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0805847944 (casebound)