Diversity in advertising : broadening the scope of research directions /

Bibliographic Details
Other Authors:	Williams, Jerome D., 1947-, Lee, Wei-Na, 1957-, Haugtvedt, Curtis P., 1958-
Format:	Book
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum, 2004.
Series:	Advertising and consumer psychology.
Subjects:	Advertising > Psychological aspects. Communication in marketing. Consumers > Attitudes.
Online Access:	Table of contents

Table of contents

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