| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
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| 001 |
in00001816321 |
| 005 |
20151026052207.0 |
| 008 |
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| 010 |
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|a 2003057940
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| 020 |
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|a 0750674598
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|a (OCoLC)ocm52845359
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|a DLC
|c DLC
|d YDX
|d TXA
|d UtOrBLW
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| 042 |
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|a pcc
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| 050 |
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|a HF5415
|b .D375 2004
|
| 082 |
0 |
0 |
|a 658.8
|2 22
|
| 100 |
1 |
|
|a Davidson, J. H.
|q (J. Hugh),
|d 1935-
|
| 245 |
1 |
0 |
|a Offensive marketing :
|b an action guide to gaining competitive advantage /
|c Hugh Davidson and Warren J. Keegan ; with Elyse Arno Brill.
|
| 264 |
|
1 |
|a Burlington, MA :
|b Elsevier Butterworth-Heinemann,
|c [2004]
|
| 264 |
|
4 |
|c ©2004
|
| 300 |
|
|
|a xiv, 414 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing.
|
| 700 |
1 |
|
|a Keegan, Warren J.
|
| 700 |
1 |
|
|a Brill, Elyse Arnow.
|
| 994 |
|
|
|a E0
|b TXA
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| 948 |
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|a cataloged
|b h
|c 2004/3/15
|d c
|e bwalker
|f 7:50:21 am
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|a MARS
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|t 0
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| 952 |
f |
f |
|p normal
|a Texas A&M University
|b College Station
|c Business Library & Collaboration Commons
|s blcc stk
|d West Campus Library: Stacks
|t 0
|e HF5415 .D375 2004
|h Library of Congress classification
|i unmediated -- volume
|m A14831059364
|
| 998 |
f |
f |
|a HF5415 .D375 2004
|t 0
|l West Campus Library: Stacks
|