Offensive marketing : an action guide to gaining competitive advantage /

Bibliographic Details

Main Author:	Davidson, J. H. (J. Hugh), 1935-
Other Authors:	Keegan, Warren J., Brill, Elyse Arnow
Format:	Book
Language:	English
Published:	Burlington, MA : Elsevier Butterworth-Heinemann, [2004]
Subjects:	Marketing.